According to the construction of the telecom infrastructure and the development of network technique, the cost of the broad band decreases rapidly. The market demand for video transmission based on IP has been activated. More and more customers are not satisfied with transferring only information and data on the net, they hope that they can transferring more abundant multimedia such as audio and video. Promoted by this demand, Triple Play operation has attracted the attention and recognition of the telecom operators world-wide during these years.
As a new operating mode, the Triple Play comprises voice, data and IPTV, it brings a higher requirements for BSS/OSS. How to conform these requirements better, how to satisfy the support for various value-added services such as long-distance education and e-shopping and how to make competitive market strategy to contest for the customers with traditional video operation is a problem which telecom operator and we must solve together.
As to the Triple Play operation, ZSmart offers a merchandise concept. Starting from a point of view of market, it repack and make a price of the three independent VOICE, DATA and IPTV product and their corresponding dependent products, tariff plan and re-charging plan and then put them to the market as merchandise. It conforms the three operations most effectively by this way. Flexible mode is more helpful for telecom operator to effectively adjust their strategy according to the demand of market and client at different stages and increase their ARPU and make them more competitive.
ZSmart Triple Play CC&B solutions have strong content management platform. It can manage the program resources including channel and VOD resources, it can also flexibly pack and configure tariff plans. Content management can support the value-added service such as long-distance education and e-shopping, taking them as special content. At the same time, the system supports the management and settlement of the content service provider and service provider.
The most important resources of Triple Play is the terminal equipments information, including HG ( Home Gateway )、 STB 、 IAD. ZSmart Triple Play solution can comprehensively manage all the terminal equipments, control the scheduling of the terminal equipments and offer the information of the provisioning of them.

| ZSmart CC&B Solution for Triple Play |
| This solution is integration of following products. |
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